Fashion & lifestyle

Fashion and lifestyle brand content

Editorial campaigns and vertical reels for fashion, leather goods and lifestyle brands — casting, styling, location and edit handled end to end. Y99 shoots in Cairo and delivers campaign stills and social cuts from the same production.

What you get

  • Casting and talent booking
  • Styling, hair and make-up
  • Location scouting and permits
  • Campaign stills plus vertical reels from one production
  • Colour grading and retouching

Who this is for

  • Fashion and streetwear labels
  • Leather goods and accessories
  • Jewellery brands
  • Lifestyle and concept stores

How we work

  1. Moodboard and casting agreed before production
  2. Production day with full crew on location
  3. Edit, grade and retouch
  4. Campaign and social cuts delivered together

Selected work

See all work

Frequently asked questions

Do you handle casting and models?

Yes. Talent casting, styling, hair and make-up are all part of the production — you approve the casting before the shoot day.

Can we get both campaign photos and reels from one shoot?

Yes, and that is how we plan it. Shooting stills and vertical video in the same production is the cheapest way to get a full campaign.

Ready to start?

Send us your project details and we will come back within one working day.

Request a quote